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ginnie for
eCommerce Partners

mobile, tablet, and desktop view of product descriptions

Using Natural Language Generation to create high-quality and engaging product content that is tailored to your customers’ unique brands and catalogues.

An Automatic Content Generator for eCommerce Partners

  • Merchants leveraging platforms like Shopify, BigCommerce and Volusion to create an online eCommerce presence face challenges on a daily basis when it comes to product content. From being inexperienced in the eCommerce landscape, to working with an overwhelming volume of SKUs, the quality and consistency of copywriting can suffer. Brand and platform standards are often misused, and the content creation process yields low-quality results at an excessive cost.
  • With our advanced NLP solution, you can deliver added value to your users by offering them ginnie’s powerful content generation capabilities. When used by your customers, this content writing software automatically creates thousands of unique product descriptions leveraging desired brand standards and delivering a consistency in quality visitors will grow to expect from an eCommerce website.
ginnie is a product description generator that quickly fills your customers’ catalogues with quality content that reflects their unique brands and requirements.

How ginnie addresses common content challenges

Volume & Turnaround


A high volume of SKUs within a short deadline

  • Content creation for large numbers of SKUs within a short turnaround time.



Lack of quality Search Engine Optimization (SEO) for product listings

  • Competitive, content-rich product descriptions that leverage high-volume SEO, including long-tail keywords

Project Management


New, small or inexperienced sellers with limited knowledge of eCommerce content standards and best practices

  • Your own Project Manager to work with you along the way, helping to define attributes and brand standards for ginnie to use in the creation of your automated product descriptions.



Inconsistencies in tone, format and quality of content

  • Professional-quality copy that follows a consistent tone and style while ensuring proper grammar, syntax, and spelling



High cost of hiring copywriters

  • Low production cost with no added head count

Branding Standards


Poorly defined, undefined or disregarded content requirements and guidelines

  • Customized content for sellers based on their brand standards and site guidelines (No guidelines? Our team can help you create them.)

infographic outlining how ginnie works for partners
  • ginnie is an advanced content generator application powered by Natural Language Generation. A type of Natural Language Processing, and a subset of Artificial Intelligence, ginnie takes merchants’ data (in the form of product types, names, attributes, brand guidelines and templates), interprets it, and transforms it into human-level narratives to be used within their eCommerce stores on your platform.
  • By integrating ginnie’s description generator as an add-on or application within your merchant platform, you can define clear content requirements for your customers and provide them with the tools required to easily create content that meets those requirements. Working alongside your Project Manager, you can define platform-specific guidelines and attributes relevant to your sellers’ categories. Customers of your platform who choose to work with the ginnie application set specifications for each of their products, which ginnie then interprets to generate intelligent copy based on the provided data points. The content generated by ginnie is always unique and relevant.

Are you a merchant platform or eCommerce partner looking to add value to your customers in the form of quality, consistent and easy-to-generate product content? Book a consultation today to see how ginnie’s custom solutions could work for you.

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