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Using Natural Language Generation to automatically create customized product content at scale.

An Automatic Content Generator for Retailers

  • Retailers face content-related challenges on a daily basis, from enriching large volumes of SKUs to managing a team of copywriters. Fixing inconsistencies in the tone, format, and quality of work often seems like an uphill battle. Brand standards are often misused, and the content creation process yields slow results at a high cost.
  • With our advanced NLP solution, you can trust ginnie to automatically create thousands of unique product descriptions, leveraging your desired brand standards and delivering a consistency in quality that your customers will grow to expect from your eCommerce store.
ginnie is a product description generator that quickly fills your catalogue with quality content that reflects your brand and its unique requirements.

How ginnie addresses common content challenges

Volume & Turnaround


Content creation for large numbers of SKUs within a short turnaround time

  • ginnie allows you to quickly generate product descriptions in bulk.



High cost of hiring copywriters

  • Low production cost with no added head count

Brand Standards


Poorly defined, undefined or disregarded brand standards

  • Customized content based on your brand standards and guidelines (No guidelines? Our team can help you create them)

Project Management


Management of large teams of copywriters and/or external resources

  • A dedicated Project Manager to work with you along the way, helping to define attributes and brand standards for ginnie to use in the creation of your automated product descriptions.



Inconsistencies in tone, format and quality of content

  • Professional-quality copy that follows a consistent language and style while ensuring proper grammar, syntax and spelling



Product content is not optimized for search

  • All product descriptions include product-specific detail that is Search Engine Optimized.

infographic outlining how ginnie works for retailers
  • ginnie is an advanced content generator powered by Natural Language Generation. A type of Natural Language Processing, and a subset of Artificial Intelligence, ginnie takes your data (in the form of product types, names, attributes, brand guidelines and templates), interprets it, and transforms it into narratives to be used in your eCommerce store.
  • A dedicated ginnie Project Manager will collaborate with your team to develop the guidelines and attributes relevant to your product set. After establishing the attributes and related values for each product category, ginnie interprets the data you supply and generates intelligent copy based on each data point provided. The content that is generated by ginnie is always unique to your brand and to each specific product.

Are you a retailer looking to improve your workflow and engage shoppers with quality content? Book a consultation today to see how ginnie’s custom solutions could work for you.

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